Google Ads That Drive Real Patient Bookings
Get your clinic in front of the right patients at the exact moment they’re searching for your treatments.
Why Google Ads Matter for Clinics
Patients don’t search for aesthetic treatments randomly — they search with intent. When someone Googles “Aesthetic Clinic near me” or “Facial treatment London,” they’re ready to take action. Google Ads puts your clinic at the top of those results. Be Found When It Matters Most
With the right campaigns, you can:
- Appear instantly above competitors
- Target only the patients looking for your services
- Convert high-intent searches into bookings
Our Approach to Google Ads
Targeted. Transparent. Results-Driven.
We don’t waste your budget chasing clicks. Every campaign is designed with precision to bring you patients — not just traffic.
Process Steps:
- Keyword Research & Strategy – Identify the most profitable treatments and patient searches.
- Ad Creation & Design – Write compelling, credible ads that inspire clicks.
- Landing Page Optimization – Ensure patients convert once they land on your site.
- Targeting & Budget Management – Reach the right audience without overspending.
- Performance Tracking & Reporting – Full transparency with results you can measure.
What You Gain
Bookings, Not Just Clicks
- Instant Visibility
Show up at the top of Google when patients are ready to book. - High-Intent Patients
Target people actively searching for your treatments. - Clear ROI
Trackable results that prove every pound spent is working.
FAQ
Why are Google Ads so expensive for aesthetic treatments?
The aesthetics industry is highly competitive, which drives up the cost-per-click and makes it harder for small clinics to compete. At RosenIvanov.uk, we optimise your campaigns strategically to lower costs and maximise the return from every pound spent.
Why do my ads keep getting disapproved?
Google has strict rules for medical and cosmetic treatments, and even small wording errors can trigger disapprovals. We create fully compliant ads that meet Google and ASA guidelines so your campaigns run smoothly.
Why am I getting clicks but no actual bookings?
Low-quality leads often come from poorly targeted keywords and weak landing pages. We refine your targeting and optimise your website experience to attract clients who are ready to book.
How do I know which ads or keywords are bringing me bookings?
Without proper conversion tracking, it’s impossible to measure what works and what doesn’t. We install advanced tracking across calls, forms, and booking buttons so you finally get clear, actionable data.
Why is my Quality Score so low?
Quality Score drops when your website loads slowly or your content doesn’t match your ad message. We improve your landing pages to boost relevance, increase conversions, and reduce your ad costs.
Should I use manual bidding or Smart Bidding?
Manual bidding often wastes budget because it can’t react to real-time signals. We set up Smart Bidding strategies that automatically optimise your spend toward clients who are most likely to convert.
Why am I wasting money on irrelevant searches?
Without a strong negative keyword list, Google may show your ads for “free treatments,” “training,” or “jobs.” We protect your budget by building and updating an extensive negative keyword list that filters out bad traffic.
Why am I getting enquiries from people too far away?
Poor local targeting means your ads reach audiences outside your realistic service area. We tighten location settings and use radius targeting to focus on clients who can actually visit your clinic.
Do I really need multiple ad variations?
Yes — Google performs better when it has more headline and description options to test. We create high-performing, compliant ad variations that increase your visibility and drive stronger results.
Why don’t my campaigns improve over time?
Google Ads requires constant optimisation, from adjusting bids to reviewing search terms and updating ads. We monitor your campaigns continuously so they improve week after week without you lifting a finger.